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Mastercard tests new biometric cards in South Africa South Africa is the first market to test payment technology provider Mastercard next generation biometric card, which combin...

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Media Musings Blog Archive As American as Bundy Let get one thing perfectly clear. It Al Jazeera, not Al Qaeda. This article is about the latter. You may have heard or not...

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Chiagouris says this type of showcase can also be far more effective than a traditional ad campaign. "Ads are very fleeting and don't generate the kind of independent interaction with a brand the way an exhibit would," he said. A show like this "takes something that has almost become wallpaper and suddenly puts it into your current mindset and consciousness."
Exhibitions also give designers the space and flexibility to fine-tune their message. In this case, the subdued, museum-like atmosphere creates a "mood that reflects the brand, somewhat elegant and somewhat understated," he said.