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Media Musings Blog Archive Are magazines a dying breed Like newspapers, Australian magazine readerships and sales are down and aren't showing signs of growth. Just like their pr...

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Media Musings Blog Archive Studies find the Video Game Industry is Male Dominated By Ruby Mountford Near the end of April, the unlikely topic of Video Games was brought up by...

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Chiagouris says this type of showcase can also be far more effective than a traditional ad campaign. "Ads are very fleeting and don't generate the kind of independent interaction with a brand the way an exhibit would," he said. A show like this "takes something that has almost become wallpaper and suddenly puts it into your current mindset and consciousness."
Exhibitions also give designers the space and flexibility to fine-tune their message. In this case, the subdued, museum-like atmosphere creates a "mood that reflects the brand, somewhat elegant and somewhat understated," he said.