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Media Musings Blog Archive Gillard gets global cred The world was watching this week as our Prime Minister Julia Gillard delivered an epic attack on Opposition Leader Tony Abbot...
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Media Musings Blog Archive Gillard gets global cred The world was watching this week as our Prime Minister Julia Gillard delivered an epic attack on Opposition Leader Tony Abbot...
Major conference announcement 'nothing to do with Enda Kenny's departure' Man arrested in connection with murder of Nicola Collins in CorkHundreds of litres of counterfeit alcoh...
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Chiagouris says this type of showcase can also be far more effective than a traditional ad campaign. "Ads are very fleeting and don't generate the kind of independent interaction with a brand the way an exhibit would," he said. A show like this "takes something that has almost become wallpaper and suddenly puts it into your current mindset and consciousness."
Exhibitions also give designers the space and flexibility to fine-tune their message. In this case, the subdued, museum-like atmosphere creates a "mood that reflects the brand, somewhat elegant and somewhat understated," he said.