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Media Musings Blog Archive Time to take out the Today Tonight trash Good, solid journalism we were told. and rich were the words used to describe the revamped version of Toda...

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Media Musings Blog Archive The early bird catches the wrong worm By Kiara Pecenko Twitter has become the maker and breaker of news. Its immediacy, its wide spread audience, i...

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Chiagouris says this type of showcase can also be far more effective than a traditional ad campaign. "Ads are very fleeting and don't generate the kind of independent interaction with a brand the way an exhibit would," he said. A show like this "takes something that has almost become wallpaper and suddenly puts it into your current mindset and consciousness."
Exhibitions also give designers the space and flexibility to fine-tune their message. In this case, the subdued, museum-like atmosphere creates a "mood that reflects the brand, somewhat elegant and somewhat understated," he said.