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Mattel Canada launches Digital Shop 'n Play at the CN Tower unites play and technology to bring retail innovation to the 2013until December 8, Mattel Canada will debut the Matte...

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John Cleese on why he loves Oxford and hates the press From The Oxford Times I was expecting an icy reception, that clipped bark, for John Cleese to peer down his nose at me wit...

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Chiagouris says this type of showcase can also be far more effective than a traditional ad campaign. "Ads are very fleeting and don't generate the kind of independent interaction with a brand the way an exhibit would," he said. A show like this "takes something that has almost become wallpaper and suddenly puts it into your current mindset and consciousness."
Exhibitions also give designers the space and flexibility to fine-tune their message. In this case, the subdued, museum-like atmosphere creates a "mood that reflects the brand, somewhat elegant and somewhat understated," he said.